Let's address the elephant in the room - not all color profiles are created equally.
 Unfortunately, camera sensors capture colors differently. When shooting the same scene with the same camera settings:
- Reds captured with a Sony camera will look different to those captured by a Canon
- Greens shot with a Sony A7RIV will look different to those from a Sony A6600
- Even blues in images shot by the same camera can look different under different lighting conditions, such as in daylight compared to fluorescent lighting.
In addition, editing programs use their own profiles to convert the RAW data into an image. These profiles also present color differently, completely transforming the way images look. For example, compared to the default Adobe Color profile in Lightroom/Camera Raw, the Adobe Landscape profile adds saturation to all colors, slightly increases contrast, and renders more vibrant blues and greens.
This combination of color bias from the camera sensor and editing software can result in a base image whose colors are not true to the original scene. This inaccurate starting point can make it more challenging to adjust and refine the image depending on the look and feel you want to achieve.
What are Camera Profiles?
Camera Profiles can assist in this color dilemma by providing accurate, consistent, and true-to-life colors – regardless of the lighting conditions during the shoot or the editing software you use.
Our Master Profiles have been created using a standard color reference chart that has been photographed by each camera model under varied lighting conditions with significantly different color temperatures (i.e., in very cool and very warm light). The images have then been calibrated against the color chart and combined to obtain true-to-life color information.
The result is a general-purpose Master Profile for each camera that will produce consistent and accurate color across a wide variety of lighting conditions.